Intel Case Study Answers
1.
As a company that was not able to distinguish its products from its competitors. Intel faced a hard time convincing consumers to pay more for its high performance products.
The products could not be trademarked; they were just some engineering numbers such as “80386”. The products could not be seen as they were installed inside the PC. Although the quality of products was high. That is the reason, Intel created ingredient-branding marketing campaign. It came with a trademarked name called “Pentium” for its microprocessors and launched the “Intel Inside” campaign to build brand awareness of its whole family of microprocessors. Other ways were adopted to create brand identity.
They employed partnership marketing to build stronger customer relationships and increase profits. Intel chose to have its logo on its customer’s products raising the profile of lesser known computer manufacturers and at the same time leveling the field of computer manufacturers. The campaign delivered results for the partners in a big way.
The initial ad campaign “Intel Inside” helped Intel to be well positioned in the minds of consumers. In late 1990s Intel generated several effective marketing campaigns to boost up the brand image among the consumers like “Bunny People.”
Another marketing campaign knows as “Unwired” helped Intel. “Unwired” helped Intel.
- Different strategies used by Intel in ingredient marketing
- Intel co-operative marketing strategy
- Creating a quality standard
2. Intel’s most recent ad campaign aimed to improve the company’s brand awareness was entitled “sponsors of tomorrow”. The campaign highlighted the role of Intel in changing the future of technology.
Intel’s super heroes continue to create powerful microprocessors for smaller and more mobile devices, this way company’s brand value continues to grow.
Intel offers a variety of evaluation platforms such as Development Kits, Customer Reference Boards or Evaluation Boards to simplify the design process and reduce time-to-market. Evaluation platforms may include: hardware firmware, software reference designs and cables to enable developers in prototyping their solution, performance evaluation, or porting application software.
More recent marketing reports are tremendous though “Intel Inside” a popular tag for Intel. Later it went for something new which is “Leap Ahead.” By dropping the tag “Intel Inside” they did not lose anything.
