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Intel Case Study Answers

Intel Case Study Answers

1.

As a company that was not able to distinguish its products from its competitors. Intel faced a hard time convincing consumers to pay more for its high performance products.

The products could not be trademarked; they were just some engineering numbers such as “80386”. The products could not be seen as they were installed inside the PC. Although the quality of products was high. That is the reason, Intel created ingredient-branding marketing campaign.  It came with a trademarked name called “Pentium” for its microprocessors and launched the “Intel Inside” campaign to build brand awareness of its whole family of microprocessors. Other ways were adopted to create brand identity.

They employed partnership marketing to build stronger customer relationships and increase profits. Intel chose to have its logo on its customer’s products raising the profile of lesser known computer manufacturers and at the same time leveling the field of computer manufacturers. The campaign delivered results for the partners in a big way.

The initial ad campaign “Intel Inside” helped Intel to be well positioned in the minds of consumers. In late 1990s Intel generated several effective marketing campaigns to boost up the brand image among the consumers like “Bunny People.”

Another marketing campaign knows as “Unwired” helped Intel. “Unwired” helped Intel. 

• Different strategies used by Intel in ingredient marketing
• Intel co-operative marketing strategy
• Creating a quality standard

2. Intel’s most recent ad campaign aimed to improve the company’s brand awareness was entitled “sponsors of tomorrow”. The campaign highlighted the role of Intel in changing the future of technology.

Intel’s super heroes continue to create powerful microprocessors for smaller and more mobile devices, this way company’s brand value continues to grow. 

Intel offers a variety of evaluation platforms such as Development Kits, Customer Reference Boards or Evaluation Boards to simplify the design process and reduce time-to-market. Evaluation platforms may include: hardware firmware, software reference designs and cables to enable developers in prototyping their solution, performance evaluation, or porting application software.

More recent marketing reports are tremendous though “Intel Inside” a popular tag for Intel. Later it went for something new which is “Leap Ahead.” By dropping the tag “Intel Inside” they did not lose anything. 

Life Lesson

Acid throwing incident

FAISALABAD: A woman in Faisalabad got injured when an unknown man threw acid on her & vanished, Geo News reported Wednesday.

According to police investigation report, Rukhsana, resident of Sadhu Pura area, was partially burnt when an unknown man splashed acid on her while she was busy in routine chores in her house. She has injuries on her face and back and her eyesight is also affected. Although, her children remained safe.

Rukhsana told the police that her husband Shahid works in a factory and man entered after her husband left. Now, Rukhsana was admitted in Allied Hospital where her treatment is underway.

Comments

It simply shows the decline of our society, we are just forgetting our customs, moral values & Islamic teachings. Islam emphasis on very good behaviors with the women.

Bombings force Pakistani children into work

Pakistan has recently passed laws greatly limiting child Labor. But, these laws are universally ignored, and about11 million children, aged between four to fourteen are taking their part to keep country's factories operating while working in brutal conditions. There are the children, those who cannot go to schools due to financial problems, they can watch others go to schools and can merely wish to seek knowledge. It is due to many desperate conditions that they face in life.

 They have been forced to kill their dreams and other wishes to earn a living for themselves and for their families. It is a fact that there are many children who play a key role in sustaining the economically life of their family. Just realize, these are also part of our society who has forgotten the pleasures of their childhood.

 When a child in addition to getting education, earns his livelihood, this act of earning a livelihood is called as child labour. The concept of child labour got much attention during the 1990s when European countries announced a ban on the goods of the less Developed countries because of child labour.

Child labour is a serious global issue and it is very common in Latin America, Africa and Asia. In Pakistan this number is from 8 to 10 million, in Bangladesh 8-12 million, in Brazil 7 million, whereas their number is 12 million in Nigeria.

Comments

Children are the representatives of every nation. They should be equipped with education and technical skills. But unfortunately, our society is going to decline. There should be proper laws to prevent child labour and implementation is really important as well.

Traffic Problems in Pakistan ITP issues special diversion plan

Traffic Problems in Pakistan

ITP issues special diversion plan

The Islamabad Traffic Police (ITP) has issued special diversion plan for February 13 to avoid any inconvenience to citizens, keeping in view security arrangements on the day.

This diversion plan has been chalked out so that government servants or other citizens may reach their offices in time. According to this plan, the employees whose offices are situated at Constitutional Avenue would have to reach their offices till 8a.m. so that they may not face any difficulty in case of traffic diversion.

Comments

Traffic violations have become the major issues in Pakistan. There is no proper guidance or training for betterment of traffic. There should be amendments in traffic rules. There need to be more vast roads to control increasing traffic. There should be proper punishment that does not follow the rules.

CULTURE OF PAKISTAN

CULTURE OF PAKISTAN

SOME DEFINITIONS OF CULTURE:

Culture refers to the cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving. 

• Culture is the systems of knowledge shared by a relatively large group of people. 
• Culture is communication, communication is culture.
• Culture in its broadest sense is cultivated behavior; that is the totality of a person's learned, accumulated experience which is socially transmitted, or more briefly, behavior through social learning. 
  
  
  
• A culture is a way of life of a group of people--the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next. 
• Culture is symbolic communication. Some of its symbols include a group's skills, knowledge, attitudes, values, and motives. The meanings of the symbols are learned and deliberately perpetuated in a society through its institutions. 
• Culture consists of patterns, explicit and implicit, of and for behavior acquired and transmitted by symbols, constituting the distinctive achievement of human groups, including their embodiments in artifacts; the essential core of culture consists of traditional ideas and especially their attached values; culture systems may, on the one hand, be considered as products of action, on the other hand, as conditioning influences upon further action. 
• Culture is the sum of total of the learned behavior of a group of people that are generally considered to be the tradition of that people and are transmitted from generation to generation.
• Culture is a collective programming of the mind that distinguishes the members of one group or category of people from another.

Culture of Pakistan:

The society and culture of Pakistan comprises numerous diverse cultures and ethnic groups: the Punjabis, Kashmiris, and Sindhis in east, Muhajirs, Makrani in the south; Baloch and Pashtun in the west; and the ancient Dardic, Wakhi and Burusho communities in the north. These Pakistani cultures have been greatly influenced by many of the surrounding countries' cultures, such as the Turkic peoples, Persian, Afghan, and Indians of South Asia, Central Asia and the Middle East.